Simple concept, exciting board, frustration free gameplay. My three year old immediately understood how to play. He can "read" his own cards and move his pieces independently.
He doesn't mind the traps. He actually LIKES when his pieces fall and he loses them for the rest of the game. He finds it funny and he loves turning the carrot.
He never cares who wins because at the end, no matter who won, we all take our bunnies to the carrot for a carrot feast to celebrate the winner. (Woohooing, miming eating and making nom sounds. It's our silly addition.) So it's really developed his sportsmanship despite not being a collaborative game.
This game is attractive, sturdy, easy to play, and fun. (Even for adults.) Get it.